Our Story

New York-based Wild Willow is a branded personal care company with a team made up of passionate industry veterans who are on a mission to bring better and more transparent products to consumers at prices they can afford.

Together, the Wild Willow team is building a new type of company that is dedicated to bringing compelling product with a strong point of difference to retail. Named for the willow tree that bends but does not break under gale force winds, the company says its team has the capability to not just survive, but thrive in today’s challenging retail environment.